How to convert MKV to iPad to play MKV video on iPad?

You state on your web page your Total Media Converter will take itunes videos and convert them to, for example MKV format. I would like to take videos I have purchased, convert, and put on a media drive to watch on TV without having to use a Apple device as the play source.
Does your software perform as your web page states? If so what is the trick?
If you tell me I have to purchase the product to enable that feature it undermines a trial of your product.

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